The Ugly Email Detector Design Audit

A lot of things can happen before anyone reads a word. 

• Your template renders wrong on mobile.

• Your fonts aren’t sized consistently, or are too big, or too small, or are fighting each other for attention.

• The sections have no visual hierarchy, so the eye doesn’t know where to land.

• The overall “this was generated, copy-and-pasted, and nobody checked it” feeling that someone bounces on in half a second.

An ugly email isn’t about the graphics and GIFs inside out (although those count). It’s about the flow, readability, and accessibility.

The Ugly Email Detector is a Loom walkthrough of an 1-3 existing ugly email of yours, a recent send, or the template you use. I’ll show you exactly what’s making people choose not to read, let alone click or reply. If I’m familiar with your ESP (ConvertKit, MailerLite, etc.) I can make a few recommendations for specific visual improvements.

You get the Loom and my email notes.

Two-week Turnaround – No Refunds